You can increase your lead generation efforts dramatically within a couple of minutes and a little tinkering with your site.
A lot of lead generation efforts are costly and time-intensive, but there are a couple of techniques you can implement on your website immediately to vastly increase the amount of leads you’re getting with each day, as long as you’ve got a website.
Today, we’ll look at just one of these: The Hello Bar.
The Hello Bar is the small drop-down you see at the top of this site. It’s new-ish (at the time of writing) and has been implemented with huge success by various people:
- DIYThemes gained 1180 additional email subscribers in 30 days – read the report by Derek Halpern here.
- Chris Brogan suggests you use it to give your readers a gentle poke. (He uses it at the moment to promote his “Kitchen Table Companies” mailing list.)
- Andrew Warner calls it “the most effective marketing tool” he has used on Mixergy.
- … and see another eight awesome uses on the Digital Telepathy blog
Once you sign up they’ve made creating the Hello Bar a piece of cake.
You enter the brief text you want to appear in your header drop-down, choose your color-scheme and your call to action, and you’re ready to go.
The most difficult thing, I suppose, is deciding on the call to action. But if you’ve already got a newsletter you’re promoting, then start with that.
There’s no option for split-testing at the moment (although I’m sure you could combine it with Google Website Optimizer or similar to see which works best. You ARE able to create up to five different Hello Bars, and statistics are available once it’s installed that tell you how many times each one has appeared, and what the CTR (click-through rate) for each different bar is.
I’m using it on MatthewKimberley.com and also here – driving the traffic towards the sign-up page of my More Clients newsletter and free report (check it out if you’re interested.)
I’ll write next about another simple tool you can use and implement incredibly quickly – PopUp Domination – which is paid but offers similarly dramatic results.
Watch this space!
