PopUp Domination is a lead generation tool from Michael Dunlop.
Specifically, it makes creating pop-ups easy.
And why is this good for lead generation?
Because it works, plain and simple.
Although pop-ups have a REALLY bad reputation, and are associated with everything that is bad and scammy and yucky about using the internet, they are proven to increase click-throughs, which in turn, gets the visitors to your site doing what you want them to do.
PopUp Domination has been specifically designed as a lead gen tool. The options are, by default, to populate the popup with your mailing list software’s opt-in form.
The big challenge for most of us is how to use it without annoying your visitor.
This is where this particular product comes into its own.
(Brief aside – I know that tools like Aweber have a pop-up form builder – also called lightboxes and the such – but PopUp Domination has more advanced tools that we’re going to go into here.)
Installing PopUp Domination
It comes in two formats – one as a WordPress plugin and one for ANY website – standalone or otherwise. What that means – if you don’t know – is that it can be installed with two clicks onto your WordPress-powered website. If you don’t know how to upload plugins to your site, or you don’t use WordPress, don’t worry. People who can help you abound.
As I use WordPress, it was a simple question of adding the new plugin and then activating it. You need to enter your order number when you use it for the first time.
Sweet.
Customizing PopUp Domination
The next step is to play with the look and feel. The plugin comes with seven pre-loaded templates, four of which have an option for you to include a picture of your give-away or bribe.
In addition to the seven themes, there are fourteen different color schemes to choose from.
The templates are sweet and I hope they add more. My only worry at the moment is that the style of the templates is becoming a little ubiquitous as everybody and their cousin are implementing the plugin on their sites.
(By the way, do you need more proof that this works than the fact that everybody is using it?)
Entering your opt-in form code
This is the bit that gets tricky if you’re not technically inclined (although if you can follow instructions and know how to copy-paste, it shouldn’t be too difficult).
You need to create a new form in your mailing-list software. PopUp Domination supports “ANY email provider” (their words), including my favorites, Aweber and GetResponse.
Once you’ve created the form (it doesn’t matter what it looks like, but it must include both name and email address) then you copy the HTML version of that into the prompt-box on the PUD back-end.
One of the advantages here is that you don’t have to worry about styling at all, so it makes creating the form incredibly quick. In fact, if you’ve already got other forms created, you can just copy that form, rename it, and use the HTML version of the code. About 30 seconds work, I reckon.
Then, enter your text
The next step is to enter your title and prompts. Depending on the template you have used, you’ll either have a lot of space or not a lot of space. This is the place to announce your offer and introduce your call to action.
The next window, if applicable, allows you to introduce your bullet points. These are typically benefits or outcomes that your prospect will get for signing up to your list.
PopUp Domination does a good job of guiding you through this process and even suggests how many characters you should be using in each case for perfect layout, and you can always do a manual check on how things will end up looking by using the preview option.
Scheduling PopUp Domination
This is important. You now have to decide the schedule for your popups. Is PopUp Domination going to trigger for each and everyone of your visitors? Each and every one of your pageviews? Is it going to disappear for a certain number of days after it’s been shown to any one visitor?
You have to make your own decision, based on the traffic you’re getting and where that traffic is coming from. I use a seven day gap between showings per visitor (which will work so long as their cookies are playing nicely) and a delay of anywhere between no seconds and 30 seconds depending on where I have it installed. That’s because on some of my sites I like my visitors to stick around, and on others, they might not necessarily be there for very long, so I want them to get maximum, uninterrupted exposure to my offer.)
The scheduling options are pretty sophisticated, and you can configure exit-pops as well as lightboxes.
Affiliate options
PopUp Domination can be promoted by anybody with a Clickbank account and the commissions are generous. You can hardcode your affiliate ID into the plugin itself, which means that if you can convince two other people to buy it, then you will have made your money back. This is a nice touch that doesn’t involve any jumping through hoops.
And that’s it!
You’re good to go!
How much does PopUp Domination cost?
PopUp Domination currently costs $47. That’s a one-off fee with no membership options or monthly renewals.
Is it worth it?
How much is a lead worth to you? Installing this plugin will get you more subscribers. That’s for sure. It will prompt those who are hesitant about signing up to your list to go for it. You can’t lose, unless you scare them off with naff newsletter content or a freebie that sucks.
Many of your leads will become clients. If the total cost of acquisition of ONE lead is $47, then I reckon you’re laughing.
Is it worth it? It most certainly is. Get your copy now. Highly recommended.
