LeadWorks Launches Strategic Lead Generation Workshop

For the first time inside sales are taught proven call center methodologies for generating leads and closing appointments with executives.

Wallace, ID April 22, 2004 - LeadWorks, a leading provider of Strategic Lead Generation programs, announced the release of a new training course dedicated to the needs of the inside sales organization. The course, entitled Strategic Lead Generation (SLG), incorporates sales methodologies and technology utilized in the LeadWorks call center environment to schedule appointments at the executive level for their clients.

We are doing for lead generation what Salesforce.com and Siebel did for Sales force automation. Specifically LeadWorks is now able to offer to our clients a proven methodology for securing appointments with their best customer profile. We do this by teaching our seven-step, lead generation methodology, and support it by giving our clients access to our sophisticated web-based lead generation technology. While most organizations focus their attention on the bottom of the sales funnel that is, working their identified opportunities and closing business, said John Houtsma, president and CEO of LeadWorks, our attention is laser-focused on what sales organizations need most, qualified leads.

The SLG workshop is a demand generation methodology that gives inside sales professionals proven techniques for uncovering sales opportunities. The immediate measurement of success for the workshop is the number of new opportunities booked during the first day of a program implementation. The long-term value is a repeatable process that ensures sales organizations are consistently scheduling appointments with senior executives at both existing and new accounts.

There are plenty of sales training organizations that teach the fundamentals of selling, but little attention is dedicated to finding the right contacts, said Greg Macchia, Director of Inside Sales for Jabber, Without the qualified leads, there can be no meaningful dialog.

Traditional prospecting training is intended to lead to changes in process, and ultimately, results. The Strategic Lead Generation workshop revolutionizes this approach. Instead of providing your sales team with new theory, and then trusting that they complyLeadWorks teaches them their proven methodology, then immediately thrusts them into a lead campaign that will confidently get results. The new business opportunities generated by one day of the SLG workshop will provide the motivation necessary to permanently instill new prospecting attitudes and behaviors.

About LeadWorks
LeadWorks, a privately held, Idaho corporation, provides Strategic Lead Generation services to companies that are seeking a proven methodology for identifying and closing new business opportunities faster and more cost effectively than with their existing marketing and sales programs. Their Strategic Lead Generation services include sophisticated lead/campaign management software, on-site training workshops, web-based lead generation campaigns and outsourced appointment setting.

For more information, call 208.556.1065 or visit www.leadworks.com.