Broadcast email services allow you to communicate with dozens, hundreds or thousands of people at the same time.
Using a broadcast email service IS NOT the same as using the CC or the BCC function.
Which is a BAD idea.
If you use a dedicated service, you
- Bypass spam filters
- Measure stats (who opened, who clicked, how many complaints, unsubscribes etc)
- Line up messages for future sending
The HUGE advantage of a broadcast email service is the “autoresponder” sequence.
That means, you – the brilliant copywriter – write all your emails only ONCE.
If I sign up to get your newsletter, then I receive those pre-written emails in a pre-ordered sequence, according to the delay that you determine.
Once your recipients have got the first five, or ten, or twenty emails that you have pre-written, then you can send them a “broadcast email”.
These are useful for timely events or announcements, or stuff that’s relevant TODAY but might not be relevant next week.
For example, if you’re running a sale, and you want to let everybody on your newsletter know that you’ve got some great discounts in place for a limited time only, then you can send out that email to your list at a time that’s convenient.
Of if you’re off on holiday, and you want to tell your paying copywriting clients that you’re not going to be around for a few weeks, then you take advantage of the “broadcast” feature.
HOT TIP:
You can also segment your list, so that you only send broadcasts out to certain people – people who have completed the autoresponder sequence, people who have clicked a link, people who have NOT opened a certain email of yours.
The money’s in the list, baby, the money’s in the list.
Get your service. Here are my recommendations:
Low End:
High-End (bells and whistles)
